Category: LTC Pharmacy Marketing
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Telling the Truth
The Truth About Lying Subscribe to Our Free Newsletter Years ago I worked in Washington, DC and frequently rode the Metro (subway) to get around town. One mid-afternoon I was on the platform waiting for the next train when a fellow walked up beside me. With a gentle nudge of the elbow he directed my…
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You Need a Website: Which Platform?
You Need A Website: Which Platform? A distressingly high percentage of pharmacies do not have a pubic-facing website. PC Magazine reports that 29 percent of all businesses don’t have a website. There doesn’t seem to be a statistic available for pharmacies, but when I sample a our LTC Pharmacy Directory I am led to believe the same statistic (maybe…
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How to Make Your LTC Pharmacy Sticky?
How to Make Your LTC Pharmacy Sticky What is Stickiness? You’re familiar with the concept, even if you aren’t sure about the term. Do you have a computer program or website you use frequently, even though it may not be the least expensive or perhaps not even the most convenient? We all do, so…
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About You for LTC Pharmacies
LTC Pharmacies need an “about” page on their website. Try making it about your customer with an “About You” page instead.
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Introducing the LTC Pharmacy Directory
Introducing the LTC Pharmacy Directory Introducing the LTC Pharmacy Directory Trying to find a directory of all the long-term care pharmacies in the United States has, until now, been a huge (if not impossible) challenge. The sites that have the highest Google rankings are those operated by proprietary LTC pharmacy chains and include only those…